John is a travel industry veteran and consultant, well-known for his innovative programs using the web to market and deliver a superior travel shopping experiences for consumers. John spent 2 years at Orbitz, where Samuel held the position of Executive Vice President and was responsible for all aspects of marketing and leisure travel offerings, ensuring that the travel site continued its industry-leading role in offering the easiest to use and most consumer-friendly web site. He also lead the company’s e-commerce and distribution efforts by building stronger relationships with travel suppliers.
Prior to joining Orbitz, Samuel spent 16 years with American Airlines, where he served as vice president of Customer Technology, maintaining overall responsibility for the airline’s web site. He also managed the team responsible for development and operation of all of American’s customer-facing technology. During his tenure in this position he directed the expansion of self-service airport kiosks and rollout of the voice recognition platform for customer service.
Samuel also held the position of vice president of Interactive Marketing where he oversaw the complete redesign of the American’s web site with a new look-and-feel, technical platform and enhanced functionality to successfully improve customer satisfaction and expansion of email product suite of services. During this period, he also launched an expansion of American’s Customer Relationship Management (CRM) capabilities. In addition, Samuel held management positions in the airline’s revenue management division where he was responsible for pricing and inventory management.
Samuel holds an MBA in marketing and finance from University of Chicago and a Bachelor of Arts in Management Information Systems from Abilene Christian University in Abilene, Texas.